Buying Cars and Insurance
Breaking down the journey of a parent getting a car and insurance for their child, and the supporting staff of insurance and leasing agents, these characters relate to the frustrating parts of car management and the relief one feels with the proposed high level of intrapersonal support powered by technology.
This art was used in a presentation selling software meant to connect more nodes of the entire lifecycle of owning a vehicle. Illustrating the journey from the centerpoint of people, rather than software, champions a foundational human-centered approach of imagining and building the next wave of digital tools we bring into the world.
Exploration sketches for the isometric quality this project was taking.
