Here is illustrated the day that is the IKEA visit, from arrival to finished product of a whole new bedroom. Scale and depth play with eachother as a person enters the immense furniture store.
In a project seeking to further digitize a shopping journey for elements of a home that have no true digital value, these illustrations showcase the humans and their retail environment. How does a person find themselves amongst such sheer mountains of the banality that is modern home life. In the non-stop ploy to imagine ways of selling more, I thought it was most important to remember and focus on what the tale is really about, which is helping a person furnish their home.
Quick layouts for review before bringing conceptual layouts to their finished level.